We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and relatively new methods to promote content-rich web sites these days, is through social media promotion. What is “social media promotion” you ask? Simply, as defined by Wikipedia, social media: ”describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that have users that submit their own text, video and picture content; social media promotion can take many forms. Usually, these technologies and practices take non-search engine forms and can involve such technologies as cha bass guitar scales t forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use to build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not. There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popular: Digg (http://www.digg.com) the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest. del.icio.us (http://del.icio.us/) a close second to Digg in the area of backlink generation. The primary purpose of del.icio.
